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Qantas Frequent Flyer launches Green membership tier to reward sustainability

Qantas Frequent Flyers who make sustainable choices at home and when they travel will be rewarded under a new Green membership tier to roll out early next year.

The Green tier will sit alongside existing flying tiers, and is designed to educate, encourage and reward the airline’s frequent flyers for everything from offsetting their flights, staying in eco-hotels, walking to work and installing solar panels at home.

Qantas will be the first airline in the world to reward frequent flyers for being more sustainable in the air and on the ground.

Members will need to complete at least five sustainable activities across six areas – flying, travel, lifestyle, sustainable purchases, reducing impact and giving back – each year to achieve Green tier status. Once achieved, members will be rewarded with benefits like bonus Qantas Points or status credits. These benefits will be in addition to the rewards they get under their existing flying status or as part of Points Club.

The initiative has been driven by feedback from frequent flyers, with research showing almost two-thirds want to be more aware of their impact on the environment and would like support in their efforts to be more sustainable.

While the program will not officially start until early next year, from today frequent flyers who offset their flights, home and car, install solar panels or make a contribution towards protecting the Great Barrier Reef will see these actions go towards meeting their sustainability target as part of attaining Green tier status.

Other environmentally friendly behaviours, like walking to work and contributing to the purchase of sustainable aviation fuel, which significantly reduces the emissions from flying, will also be rewarded after the program launches officially next year.

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