Velocity eStore: Earn mega Velocity Points shopping

You can earn mega Velocity Points on your next shopping spree via the Velocity eStore.

If you’re a committed Velocity Frequent Flyer, a visit to the Velocity eStore will allow you to earn points when you shop online, all at the click of a mouse. Chances are, your last online shop could have bagged you a few Velocity Points on the side.

Read on to discover everything you need to know about the Velocity Frequent Flyer shopping portal and find out how you can use it to earn points on everyday purchases, gift hauls and one-off splurges.

What is the Velocity eStore?

The Velocity eStore is Virgin Australia’s online shopping portal. A similar concept to the Qantas Shopping, it brings together a range of leading retailers, providing Velocity Frequent Flyers with the ability to earn points on purchases when logging in and clicking through to external merchants.

And whilst Velocity Points can’t be redeemed via the eStore (you’ll need to head to the Velocity Rewards Store for that), the opportunity to easily and quickly add to your stash of Velocity Points could be quite compelling, as we’ll highlight below.

Shop till you drop at Myer one of many stores where Velocity members can earn points via the eStore

How to use the Velocity eStore

Shopping at the Velocity eStore is surprisingly easy, and once you’ve started to do so, you’ll likely make it part of your everyday routine. We’ve put together a simple, step by step guide below to help you navigate it.

Here’s what you need to do:

  1. Browse to the Velocity eStore website. Cookies will need to be enabled so that your purchases can be tracked.
  2. Login to the eStore using your Velocity username and password
  3. Shop online and proceed to select a retailer from the extensive list. Click ‘Shop Now’. Once you’ve done so, the Velocity eStore will redirect you to the merchant’s external website with a message: “Redirecting you now: any purchases you make in this session will be tracked if you have enabled your cookies”. Now, shop until your heart is content!
  4. Earn points: Upon completing a purchase with a retailer, you’ll be sent an email confirming the points earned. Transactions will appear in your transaction history as ‘pending’ within 1 working day and your Velocity Points will appear in your Frequent Flyer account 30 days after purchase.

Take care not to leave the page before the transaction is complete. This will ensure that the Velocity eStore can track your purchase to completion to claim velocity Points. Also note that once you leave the Velocity eStore to shop at an external site, you are bound by that retailer’s terms and conditions.

Which merchants are linked to the Velocity eStore?

The Velocity eStore brings together a range of leading retailers that Australian consumers purchase from every day. At the time of writing, there are over 200 big-name retailers in the eStore to choose from.

The eStore is divided into 14 distinct categories. Below are our picks of some of the more prominent retailers in each category, vying for your spend:

Children and Family

Shop a range of brands including Country Road, Myer, BabyBunting and Athlete’s Foot.

Clothes and Fashion

This category is absolutely loaded with the big names. Think Asos, Snowy’s, Bonds, King Gee, Kathmandu, Lee, The North Face and Tommy Hilfiger. They’re all here!

Department Stores

A number of the big chains are represented here, including Australian stalwarts, Myer, David Jones and Harris Scarfe. There are also Global behemoths like Jo Malone, Selfridges and Marks and Spencer.


This category will have you well covered with Apple, Dell, HP, Lenovo, Microsoft, Sony and The Good Guys.

Entertainment and Leisure

Here, you’ll find popular retailers such as Angus & Robertson, Booktopia, iTunes and Scoopon.

Food and Drink

This is the weakest category, but that’s not surprising given the competition directly in that market. Popular home delivery meal service HelloFresh is included.

Gifts and Flowers

Shop a number of large florists and smaller gift retailers.

Health and Beauty

As you’d expect, this category is packed with many of the big names we see in beauty advent calendars. Shop from highly regarded brands such as Aveda, Clinique, Estee Lauder and Kiehl’s. There’s also The Body Shop and YvesSaintLaurent and more.

Home and Garden

This category is especially well covered. It features retailers including Adairs, Bed Bath n’ Table, Freedom, Pet Stock and Sheridan.

Sports and Fitness

The Velocity eStore connects Velocity Frequent Flyers with a range of sports and fitness brands. These include BCF, Lululemon and Rebel, as well as a number of national footwear retailers.

How many points can I earn at the Velocity eStore?

The number of points on offer varies between retailers, with many merchants offering 2 Points per $1 spent. At the time of writing, there is a selection of retailers that offer the highest points haul, with an offer of 8 points per $1 spent. These include:

  • Aveda
  • Clinique
  • Estee Lauder
  • Fresh Beauty Co.
  • Jag
  • Jo Malone
  • Sportscraft

Bear in mind that these are currently amongst the frequent bonus point promotions where we see increased points earn rates (more on this below). These offers can boost your points haul even further.

You can check the current earn rates for all retailers on the A to Z retailer page.

Delving into the more interesting features of the Velocity eStore

Velocity eStore bonus points

From time to time, the Velocity eStore runs bonus points promotions. These offers are prominently displayed on the portal main home page. A history of these offers suggests that they are likely to be released at ‘peak’ demand times such as Christmas, New Year, and Mid-Year sales, so it pays to return regularly to this page to check.

We will definitely watch this space for upcoming steals!

Velocity Points calculator

Before you click through to shop with a retailer, a points calculator is located on the left of the screen. It allows you to confirm the total Velocity Frequent Flyer points you’d earn for your purchase. This is a handy feature and one that we’d like to see on Qantas Shopping.

Free shipping

While shipping costs vary between retailers, the Velocity eStore includes a list of merchants who are prepared to ship items at no freight cost to yourself. Simply search ‘free shipping’ in the search bar to see which merchants ship for free. This is a useful feature and one that could save you significant money on shipping costs.

Charity donations

You can donate to charity via the eStore with a view to topping up your Velocity Points balance. Additionally, these payments may be tax-deductible with the ATO (check with your accountant).


The Velocity eStore identifies any vouchers or sales available via merchants. This includes specific voucher codes, along with sales that don’t require a code to be entered.

Tracking Velocity eStore purchases

Your purchase needs to be tracked by the Velocity eStore for you to be credited with points. Before you shop at the eStore, it’s important to ensure that you have your cookies enabled and if unsure refer to the information here.

Remember – you must visit the Velocity eStore first and only then click through to the retailer site. If you visit the retailer’s online site directly, or navigate away from Velocity eStore and come back to it, you will not earn Velocity Points on your purchase.

Transactions will appear in your transaction history as ‘pending’ within 1 working day and your Velocity Points will appear in your Frequent Flyer account 30 days after purchase.

If you’re worried about your Velocity Points dropping, set an appointment for 30 days time as a reminder. If they haven’t, contact Velocity to check on their status. And hang on to your confirmation email – having access to this documentation can make it much easier to chase points if you need to down the track.

Restricted purchases

While most items that you purchase will be eligible to earn points, some retailers may restrict some types of purchases or prevent points from being earned. As an example, typically gift card purchases are excluded from eligibility for Velocity Points.

Each retailer’s terms and conditions are stated prior to entering its store, so make sure you read through these before committing to purchase.

Cashback considerations

While shopping via the Velocity eStore usually makes sense, at times, you might choose to process your transaction via a cashback site instead. Websites like Cashrewards offer consumers a refund of a percentage of their purchase for use of their portal. It’s similar to the Velocity eStore, but rewards consumers with money instead of Velocity Frequent Flyer points.

Additionally, some retailers that are affiliated with the Velocity eStore are also affiliated with Qantas Shopping and cashback sites. Where this is the case, consider which portal would best deliver the rewards that make sense for your personal needs.

Our verdict: Shopping at the Velocity eStore

Shopping at the Velocity eStore is free and easy. It could help you boost your Velocity Points balance rapidly, especially come the gift giving season. The eStore can be particularly rewarding during promotional periods, where the points on offer at selected retailers can be boosted significantly.

If you plan to shop online at a specific retailer anyhow, it may make a lot of sense to purchase via the Velocity eStore and bag some bonus points on the side.

Do you shop on the Velocity eStore?

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