Obtaining elite status with a hotel loyalty program usually requires a significant spend on hotel stays. For the Accor Hotels ‘Le Club’ loyalty program, you’d normally need to stay at least 30 nights to qualify for Gold status. However, savvy travellers can fast track their way to instant Elite Gold status simply by purchasing the Ibis Business Card.

TCM Ibis card

The Ibis Business Card offers you an easy way to achieve Gold Status.

The card is primarily marketed to frequent guests who stay at Accor’s budget Ibis chain, with a 10% discount on rooms and breakfast when staying at Ibis, Ibis Styles and Ibis Budget hotels. However, Gold Status is offered as a side benefit. You can purchase the card via the Accor Hotels UK website. The cost is 90 Euros (around $131 AUD). While the card is probably not worth purchasing speculatively, you’re likely to gain value from it by booking in a couple of stays in an Accor property over the next 12 months.

What benefits can I access as a Gold Elite member?

Accor revamped their loyalty program a few years back, with Gold status now offering a number of handy benefits. The key perks you’ll be able to access with Gold status are:

  • Early or late check-out (you choose one or the other). In the past, we’ve been able to access check in as early as 9 am and check out as late as 5 pm as an elite member. This benefit might even save you an extra night room charge if you’re arriving on an early flight or departing on a late one.
  • A single category room upgrade. While this is pitched as ‘subject to availability’, we’ve found room upgrades consistently applied when staying at Accor properties in the past few years, and often hotels will upgrade by several categories. Tip: A number of Accor hotels incorporate Executive lounges which serve free breakfast (often cooked), evening drinks and canapes. We’d suggest booking a room category one tier lower than the Executive lounge to obtain an upgrade with access. Always request the upgrade at the time of booking, and again when checking in.

Gold status comes with a number of additional perks that could save you money you’d otherwise spend. These include a free welcome drink, free internet access, early access to Accor Private Sales and ‘VIP Treatment’ which covers things like a free in-room gift like a fruit plate or a bottle of wine. And in our experience, identifying yourself as an elite guest during your hotel stay usually, leads to speedier and more positive resolution if you find yourself needing to raise issues/complaints.

How do I join?

You’ll need to hold membership to Accor’s Le Club loyalty program before signing up to the Ibis Business card. You can sign up for free here. Then, once your membership has been confirmed, head to the Ibis Business Card joining form and sign up with the same details to ensure both accounts are linked.

Final tip: Leverage your new Accor Hotels Gold Status for a ‘status match’

Once you hold your you shiny new Accor Gold card, you might want to try leveraging your status with another hotel chain. A number of chains are willing to match your existing loyalty program status with their competitors if you approach them. This can take the form of a straight ‘match’ or a status ‘challenge’. We’ve previously written about this topic here.

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