Price Match Policies in Australia: 18 Retailers Compared

Last Updated on 2 November 2026

Price matching is one of the easiest ways to save on a big purchase in Australia, but the policies vary far more than most shoppers expect. Some retailers beat a competitor’s price by a set percentage, some only match it, and several well-known stores have no official policy at all.

We’ve compared the price match policies of 18 major Australian retailers, from hardware and electronics to pharmacy, liquor and supermarkets. Use the table to see who matches, who beats and where you can claim, then click through to each retailer’s full guide for the details.

Price beaters: Bunnings (10%), Officeworks (5%), Chemist Warehouse (10% of the difference) and Dan Murphy’s
Price matchers: JB Hi-Fi, Harvey Norman, The Good Guys, David Jones, Myer, Kmart and Liquorland
No official policy: Target, BIG W, EB Games, Priceline, BWS, Woolworths and Coles
In-store only: Myer, Kmart and Liquorland won’t match on online orders
Amazon: accepted by Officeworks, JB Hi-Fi and David Jones (with conditions), refused by most others

Compare price match policies at 18 Australian retailers

Retailer	Policy	Match or beat	Where to claim	Key conditions
Bunnings	Lowest price policy	Beats by 10%	In-store and online	Price must include GST and delivery. Trade quotes, stock liquidations, commercial quantities and marketplace sellers excluded.
Officeworks	Price Beat Guarantee	Beats by 5% (20% on official school list items)	In-store or by phone	Online competitors and Amazon count, delivery included. Max 2 items per offer. Bundles, gift cards and refurbished items excluded.
Chemist Warehouse	Lowest Price Guaranteed	Matches, plus 10% off the difference	In-store and online	Online claims within 24 hours. Amazon and eBay not accepted. Clearance, out-of-stock and Click & Collect excluded.
Dan Murphy’s	Lowest Liquor Price Guarantee	Beats (amount at its discretion)	In-store and online	Physical stores within 10km, or any Australian online retailer. Duty-free, members-only retailers such as Costco, and clearance excluded.
JB Hi-Fi	Price match	Match only	In-store and online	Amazon accepted if sold by Amazon AU with local stock, but not Prime-only prices. Clearance and bundles excluded.
Harvey Norman	Price Guarantee	Match only	In-store and online	Claim before you buy. Identical, in-stock items only.
The Good Guys	Price match	Match only	In-store or by phone	Not via online chat. Amazon and marketplace sellers, clearance, promo code and finance offers excluded.
David Jones	Price Promise	Match only	In-store and online	Online claims via chat before checkout. Amazon only if sold and shipped by Amazon AU. Marketplace, eBay private sellers and auctions excluded.
Myer	Competitive Pricing Policy	Match only	In-store only	Not available on myer.com.au orders. Myer Care Plan and delivery charges excluded. Myer One points still earned.
Kmart	Price Promise	Match only	In-store only	Identical items Kmart stocks. Online-only retailers such as Amazon and eBay excluded, as are clearance, warehouse and factory outlet prices.
Liquorland	Price Match Promise	Match only	In-store only	Competitor must be in the same state and within 10km. Tobacco, bundle deals and clearance stock excluded.
Target	No official policy	Staff discretion	In-store, if at all	Not guaranteed. Kmart is the closer bet for the same categories.
BIG W	No official policy	Staff discretion	In-store, if at all	Not guaranteed, and very unlikely online. Amazon prices are not worth trying.
EB Games	No official policy	Staff discretion	In-store, if at all	Manager-dependent. Worth asking, but not a guarantee.
Priceline Pharmacy	No official policy	No	Not applicable	Often named as a competitor in other retailers’ policies, but does not match itself.
BWS	No official policy	No	Not applicable	Sister brand Dan Murphy’s will match BWS prices.
Woolworths	No	No	Not applicable	Its online terms state it is not required to match any prices.
Coles	No competitor match	No	Not applicable	Runs a scanning promise instead: an item that scans above its ticketed price is free.

Retailers update their policies from time to time, so check the conditions in each guide (and the retailer’s own terms) before you head to the counter.

Price matching vs price beating: what’s the difference?

Price matching means the retailer will sell you an item for the same price a competitor is advertising it for. You get the lower price, but no more.

Price beating goes a step further. The retailer matches the competitor’s price and then takes a little extra off. Bunnings beats a lower price by 10% and Officeworks by 5%, while Chemist Warehouse takes an extra 10% off the price difference.

In practice, a beat is worth chasing on high-value items. On a $500 product found $40 cheaper elsewhere, a match saves $40, while a 10% beat on the $460 competitor price saves you another $46.

Which retailers have the strongest price match policies?

Looking at how much they take off, where you can claim and how strict the conditions are, these stand out:

Best overall: Bunnings and Officeworks

Bunnings offers the biggest beat at 10%, and Officeworks beats by 5% while accepting online competitors, including Amazon, with delivery costs factored in. Both are written, well-known policies, so staff are used to processing claims.

Best for electronics and appliances: JB Hi-Fi

JB Hi-Fi only matches, but it accepts claims in-store and online and will consider Amazon AU when the item is sold by Amazon with local stock. Harvey Norman and The Good Guys also match, so it pays to get competing quotes on large appliances.

Best for pharmacy and beauty: Chemist Warehouse

Chemist Warehouse matches a lower price and takes 10% off the difference, both in-store and online. Priceline, by contrast, has no official policy.

Best for liquor: Dan Murphy’s

Dan Murphy’s beats rather than matches, covers both physical stores within 10km and Australian online retailers, and even accepts prices from delivery apps. Liquorland now matches too, but in-store only.

Department stores: David Jones edges out Myer

Both match only, but David Jones accepts claims online through its chat before checkout. Myer‘s policy only applies in-store.

Retailers that don’t have a price match policy

Several big names don’t offer price matching, even though shoppers often assume they do:

Woolworths and Coles: neither supermarket matches competitor prices. Coles runs a scanning promise instead, which gives you an item free if it scans above its ticketed price.
Target and BIG W: no published policy. Some stores may help at the manager’s discretion, but don’t count on it. For similar products, Kmart’s written Price Promise is a safer bet.
EB Games: no formal policy, so any match comes down to the store.
Priceline and BWS: no policy of their own, although their prices are often accepted by competitors. Dan Murphy’s, for example, will match BWS.

What retailers usually exclude

Even generous policies come with conditions. These are the exclusions you’ll run into most often:

Clearance and liquidation sales: almost every retailer excludes stock being cleared out.
Marketplace and third-party sellers: items sold through Amazon Marketplace, eBay or a retailer’s own marketplace rarely qualify.
Membership-only pricing: prices that need a paid membership, such as Costco or Amazon Prime deals, are commonly refused.
Bundles, gift cards and promo codes: the price has to be for the item on its own, at the advertised price anyone can get.
Delivery and installation: some retailers include delivery in the comparison and others ignore it, so check before you claim.
Items that aren’t identical or in stock: the brand, model, size and colour must match, and the competitor must have it available.
Overseas retailers: most policies only accept Australian retailers with local stock.

How to get a price match

Find the identical product. Match the brand, model number, size and colour exactly. A different model or bundle will be knocked back.
Check the competitor has it in stock. Most retailers won’t match a price on something you can’t actually buy.
Capture the evidence. Screenshot the competitor’s page showing the price, product and stock status, or bring the printed catalogue.
Check the retailer’s rules. Confirm whether they accept online competitors, Amazon or delivery-inclusive pricing, and whether claims are in-store only.
Ask before you pay. Most policies only apply at the time of purchase, so raise it at the counter, over the phone or in online chat before checkout.

Frequently asked questions

Which Australian stores offer price matching?

Bunnings, Officeworks, Chemist Warehouse and Dan Murphy’s beat competitor prices. JB Hi-Fi, Harvey Norman, The Good Guys, David Jones, Myer, Kmart and Liquorland match them. Woolworths, Coles, Target, BIG W, EB Games, Priceline and BWS have no official policy.

Is price beating better than price matching?

Yes. A price beat gives you the competitor’s price plus an extra discount, such as 10% at Bunnings or 5% at Officeworks, while a price match only gets you the same price. The difference adds up on more expensive items.

Do Australian retailers price match Amazon?

Some do. Officeworks accepts Amazon prices including delivery, JB Hi-Fi accepts items sold by Amazon AU with local stock (but not Prime-only prices), and David Jones accepts items sold and shipped by Amazon AU. Kmart, The Good Guys, Chemist Warehouse and most others exclude Amazon.

Can I get a price match after I’ve already bought something?

Usually not. Almost every policy covered here applies at the time of purchase, so ask before you pay. If a price drops soon after you buy, it’s worth asking the store, but a refund of the difference isn’t guaranteed.

Can I price match an online competitor?

At many retailers, yes. Bunnings, Officeworks, JB Hi-Fi, Chemist Warehouse and Dan Murphy’s accept Australian online retailers, subject to their conditions. Kmart excludes online-only retailers, and Liquorland only matches nearby physical stores.

Do I need proof of the cheaper price?

Yes. Bring a screenshot or the competitor’s web page on your phone, or a printed catalogue, showing the identical product, its price and that it’s in stock.

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Michael Coates

Michael has been publishing deals and travel content for Australians for more than 10 years and runs the deals section of The Champagne Mile. With a Bachelor of Commerce and a background in commercial law, he reads the fine print so you don’t have to, from insurance PDSs to promo code terms. Every deal on the site is checked before it goes live and updated when offers change. When he’s not testing codes, he’s planning his next overseas trip or out on his dirt bike.