BWS doesn’t have a published, official price match policy. What confuses people is that BWS is constantly referenced in other liquor retailers’ policies as a valid competitor – Dan Murphy’s, a sister brand under the same parent company, explicitly lists BWS as one of the retailers it will match and beat. So BWS shows up in the price match conversation regularly, just never as the one offering the match.
- Official price match policy: No – none published or confirmed
- In-store discretion: Possible, store-by-store, not guaranteed
- Best alternative: Dan Murphy’s – explicitly matches BWS prices, same parent company
- Loyalty program: Everyday Rewards – 1 point/$1, $10 off at 2,000 points, or convert to Qantas Points
- Key takeaway: Don’t expect a BWS match – take the comparison to Dan Murphy’s, or use the BWS app’s own deals instead
Why BWS Doesn’t Price Match
BWS and Dan Murphy’s are both owned by Endeavour Group, but the two brands are positioned quite differently. BWS as the convenient neighbourhood bottle shop with 1,455+ stores nationally. Dan Murphy’s is a destination big-box liquor warehouse built around low prices. That positioning is almost certainly why Dan Murphy’s carries the price match guarantee and BWS doesn’t: the two brands aren’t meant to compete with each other on the same value proposition within the same company.
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Claim $30 Bonus →How BWS Compares to Retailers That Do Match
| Retailer | Has a Price Match Policy? | What They Offer Instead |
|---|---|---|
| BWS | No official policy | Everyday Rewards points, BWS App “Appy Deals,” bulk-buy discounts |
| Dan Murphy’s | Yes – matches BWS directly and beats it | Price match against BWS, First Choice Liquor, Liquorland, Vintage Cellars, ALDI, Cellarbrations and Thirsty Camel |
| Liquorland | Yes, since 2025 | New Price Match Promise, in-store only |
What You Can Actually Do
Ask in-store anyway. Some BWS stores will informally match a competitor’s price, particularly against a nearby independent, but this is entirely at staff discretion – not something to plan around.
Take the comparison to Dan Murphy’s instead. Dan Murphy’s compares prices against BWS by name, along with First Choice Liquor, Liquorland, Vintage Cellars, ALDI, Cellarbrations and Thirsty Camel, and will match and beat a valid competitor price. If BWS won’t budge, this is the more reliable path – and it’s owned by the same company, so it’s not exactly disloyal to shop there instead.
Use the BWS App’s own deals. The BWS app runs “Appy Deals” – scan-to-redeem in-app discounts – separately from any price match. Linking your Everyday Rewards card through the app also unlocks specific perks: 1 point per dollar spent, $10 off once you hit 2,000 points (or convert to Qantas Points at the same rate), 10% off when you buy 6 bottles of wine in one transaction, and a free 10th longneck on qualifying beer purchases.
Watch for Everyday Rewards linking bonuses. BWS periodically runs bonus-point promotions for linking your Everyday Rewards card for the first time – worth checking the app before you assume there’s nothing in it for a first-time shopper.
More Price Match Guides
We also cover these retailers. See our full price match guides hub for every retailer we cover.
Frequently Asked Questions
Does BWS price match?
No, BWS doesn’t have a published official price match policy. Individual stores may use discretion on occasion, but there’s no company-wide guarantee to rely on.
Will Dan Murphy’s price match BWS?
Yes. Dan Murphy’s explicitly lists BWS as one of the retailers it compares prices against under its price match policy, and will match and beat a valid BWS price.
Does BWS price match Dan Murphy’s?
No. BWS doesn’t have an official price match policy at all, so it won’t match Dan Murphy’s prices any more than it would any other competitor. It’s the other way around: Dan Murphy’s is the one that price matches against BWS, not vice versa.
Why doesn’t BWS price match if Dan Murphy’s does?
Both brands are owned by Endeavour Group but positioned differently. BWS is a convenient neighbourhood bottle shop whilst Dan Murphy’s is a big-box retailer built around low prices. That’s the likely reason only one of the two carries a price match guarantee.
What discounts does the BWS app actually offer?
The app has scan-to-redeem “Appy Deals,” plus Everyday Rewards perks once linked: 1 point per dollar spent, $10 off at 2,000 points (or convert to Qantas Points), 10% off when buying 6 bottles of wine in one transaction, and a free 10th longneck on qualifying beer purchases.
Can I use Everyday Rewards points earned at Woolworths or Big W at BWS?
Yes. Everyday Rewards is a single loyalty program shared across Woolworths, Big W, BWS and other partner brands, so points earned in one place can be spent at any of them.
Is First Choice Liquor a better bet for a price match than BWS?
First Choice Liquor, owned by Coles Group, is generally price-competitive with Dan Murphy’s and is one of the retailers Dan Murphy’s compares against – worth checking alongside Dan Murphy’s if BWS won’t match.
Michael is a contributor to The Champagne Mile – Deals. No fancy credentials – just a genuine obsession with finding ways to travel better for less, and sharing those finds with anyone who’ll listen. Michael figures there are plenty of other Australians who’d rather spend five seconds clicking a link than five hours searching for a working code. When he’s not buried in promo codes, Michael is probably planning his next trip overseas or dirtbike adventure.