Target Australia doesn’t publish a price match guarantee the way Kmart does. Any match you get is down to whichever team member happens to be at the counter, which makes this one a matter of asking nicely rather than quoting a policy back at them.
- Official price match policy: No, none published on target.com.au
- In-store discretion: Possible, store-by-store, not guaranteed
- Best documented alternative: Kmart’s Price Promise, which covers many of the same product categories
- Loyalty program: Flybuys, same as Kmart, with a 5x boost via OnePass
- Key takeaway: Ask with evidence in hand, but don’t count on it the way you would at Kmart or Chemist Warehouse
Target’s price match position
Unlike Kmart, Target has no published Price Promise or anything equivalent on its own website. Whatever discretionary matching happens is a store-level call, with no corporate policy sitting behind it that you can point to.
It’s worth knowing that Target and Kmart have shared back-of-house operations since Wesfarmers deepened the integration between the two brands in 2023, under what the company calls a “two brands, one business” model. That doesn’t create a formal Target price match policy, but it does mean store teams are often working from similar systems and playbooks, even without a Target-branded guarantee to back them up.
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Claim $30 Bonus →How to ask for a price match at Target
- Find the identical item cheaper at a comparable Australian retailer, most commonly Kmart, Big W, JB Hi-Fi or Harvey Norman.
- Bring clear evidence: a catalogue, a printed ad, or a screenshot of the competitor’s current price.
- Ask at the checkout or customer service desk. There’s no dedicated phone line or online form for this, so it has to happen face to face.
Does Target price match in-store?
Sometimes, entirely at the discretion of the store team, and there’s no guarantee either way.
Does Target price match online?
No formal channel exists for online price match requests, and target.com.au doesn’t advertise one.
What are the likely Target price match exclusions?
- Online-only retailers (Amazon, Catch, eBay)
- Clearance and special-event pricing
- Non-identical products, even close substitutes
- Anything the store team can’t verify on the spot
Loyalty and rewards at Target
Target shares its loyalty engine with Kmart. You earn 1 Flybuys point per $1 spent, and linking a OnePass membership boosts that to 5 points per $1 in-store and on Click & Collect orders, the same multiplier that applies at Kmart, Bunnings and Officeworks. If you’re already running OnePass for Kmart shopping, there’s no extra cost to bring Target into the same points strategy, and it’s worth checking for an active promo code before you sign up since trial lengths and bonus vouchers rotate.
Cashback stacking on Target purchases
ShopBack has published standard cashback rates around 1.75-2% on Target purchases, occasionally higher during promotional windows like Black Friday. As always, check the live rate before you buy since these move around with seasonal promotions. Our cashback sites guide covers how to compare ShopBack against TopCashback if you want to squeeze out the better rate on a bigger purchase.
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Join TopCashback →Payment options at Target
Target accepts Visa, Mastercard, American Express, PayPal, Apple Pay, Afterpay, Zip and flypay online, and both Afterpay and Zip work in-store as well, on Afterpay purchases roughly between $100 and $1,000. Gift cards include Target’s own, plus Coles Group and Myer gift cards, though these are excluded as a payment method for purchasing further gift cards.
Will Target price match competitors?
Does Target price match Kmart?
Plausible given the shared Wesfarmers ownership and operations, but it isn’t published or guaranteed. Bring evidence and ask the same way you would with any other competitor.
Is there a Target Price Promise like Kmart’s?
No. Kmart has a documented policy; Target doesn’t have a published equivalent, so treat any match you get as a favour rather than an entitlement.
Does Target price match Big W or JB Hi-Fi?
Sometimes, on comparable products, but it comes down entirely to the individual store’s judgement on the day. Neither Big W nor Target has a documented policy, so treat this as two discretionary retailers rather than a guaranteed match, and lean on JB Hi-Fi’s actual published guarantee if the product is electronics.
Conclusion
Target is the trickiest of the four to write a straightforward “here’s how it works” guide for, because there simply isn’t a policy to describe. If a match matters to you, your best move is often to walk the exact same evidence over to Kmart instead, where there’s an actual published guarantee behind it rather than a hopeful ask at the register.
About Target
Target Australia is a discount department store chain owned by Wesfarmers, positioned a step above Kmart on style with a focus on fashion, homewares and seasonal ranges. Wesfarmers has converted a number of Target stores to Kmart over recent years as part of an ongoing network restructure, while the remaining Target stores continue trading under their own brand.
More Price Match Guides
We also cover these retailers. See our full price match guides hub for every retailer we cover.
FAQ – Target price match guide
Does Target price match?
Not officially. Target has no published price match policy, so any match is discretionary and store-specific.
Is there a Target Price Promise?
No. That’s Kmart’s guarantee, not Target’s, even though the two brands share ownership and increasingly share operations.
What should I do if Target won’t match a price?
Take the same evidence to a Kmart store instead. It has an actual published policy covering identical stocked items.
Does Target earn Flybuys points?
Yes, 1 point per $1 as standard, boosted to 5 points per $1 with an active OnePass membership.
Can I use Afterpay at Target?
Yes, both online and in-store, alongside Zip, PayPal and the usual major cards.
Michael is a contributor to The Champagne Mile – Deals. No fancy credentials – just a genuine obsession with finding ways to travel better for less, and sharing those finds with anyone who’ll listen. Michael figures there are plenty of other Australians who’d rather spend five seconds clicking a link than five hours searching for a working code. When he’s not buried in promo codes, Michael is probably planning his next trip overseas or dirtbike adventure.