Virgin Australia’s Middle Seat Lottery extended: More chances to win!

Pitfall turned prize: Gone were the days when passengers dreaded the middle seat.

Middle seat madness! Virgin Australia has extended the Middle Seat Lottery until Sunday 9 July 2023, following overwhelming popularity of the competition.

The airline will include a new prize pool worth over $45,000, with one lucky winner chosen each week of the competition from guests seated in middle seats on eligible Virgin Australia flights who enter the competition.

Virgin Australia Chief Marketing Officer, Libby Minogue said the lottery has been a huge success so far.

“We have literally had hundreds of thousands of entries over the past six months and we are really proud to extend the competition with an additional prize pool valued at over $45,000,” Ms Minogue said.

Virgin Australia middle seat lottery

What is the Middle Seat Lottery?

Virgin Australia’s ‘Middle Seat Lottery’ is an initiative that rewards passengers for choosing the middle seat – in fact, you could very well be fighting your family for it.

Just like it sounds, the competition quite literally turns middle seats onboard Virgin Australia’s domestic flights into lottery tickets for thousands of dollars worth of prizes.

Guests who select or are assigned a middle seat will go in the draw to win one of 11 weekly prizes. Our tip: make sure an adult sits in the middle if you’re flying with family because children won’t be eligible to go in the draw.

virgin australia middle seat lotter winner

What can I win?

This updated list of prizes are surprisingly decent:

  • return flights to Tokyo with Virgin Australia and 250,000 Velocity Frequent Flyer Points
  • return flights to Europe with Qatar Airways and an exclusive once-in-a-lifetime luxury experience in Doha for two people
  • a tropical North Queensland getaway, with the chance to swim with saltwater crocodiles for four people
  • a three-night stay in Townsville with a waterfall and tropical island tour via helicopter and sailboat cruise
  • A curated beer tasting experience onboard a private jet, followed by a brewery tour with Straddie Brewing Co. on North Stradbroke Island.

You can view the full list of 37 prizes here.

How to enter

Feeling like trying your luck at the middle seat? Here’s how to enter Virgin Australia’s Middle Seat Lottery in three easy steps:

  1. Be a Velocity Frequent Flyer member, aged 18 years or older. Not a member? Check out our guide to joining Velocity Frequent Flyer
  1. Fly in any middle seat on a Virgin Australia-operated domestic flight by Sunday 9 July 2023
  1. Open the Virgin Australia app and tap the Middle Seat Lottery tile to find your flight and enter your details

It’s worth noting that entrants must enter the competition within 48 hours of their flight’s scheduled departure time.

‘Bring on Wonderful’

Virgin Australia’s Middle Seat Lottery comes as the national carrier launches its ‘Bring on Wonderful’ campaign, following its two-year transformation, a highlight of which has been the airline’s new partnership with Qatar Airways.

virgin australia bring on wonderful

Virgin Australia CEO Jayne Hrdlicka said the Middle Seat Lottery is part of the airline’s journey into a new era.

“Virgin Australia is an airline that’s doing things differently and we are having a lot of fun coming up with exciting new innovations to make every part of the travel experience more wonderful,” she said.

Safe to say there’s something in it for the airline too, with a recent Virgin Australia now revealing that customer perceptions of the middle seat have shifted since the competition began in October last year.

Are you going to enter Virgin Australia’s Middle Seat Lottery?

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5 thoughts on “Virgin Australia’s Middle Seat Lottery extended: More chances to win!”

  1. Avatar for Bruce W White

    Yes a good idea , a pity that I was not aware of it until I was on board and it was mentioned on the host microphone . Probably being aged 85 has proved to be a disadvantage. I was on board on Flight VA 218 24 Feb seat 10E and Flight VA 223 on 26 Feb seat 17 E.

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