EB Games is a powerhouse in the retail interactive gaming industry in Australasia with 370+ stores in Australia and 40 in New Zealand. It is renowned for its comprehensive collection of video games, consoles, accessories, and gaming paraphernalia. With that in mind, you'd think an EB Games price match was a given, wouldn't you?
EB Games price match policy
It might come as a surprise then that there is no formal EB Games price matching policy, but don’t let that stop you.
With a lot of competition coming from JB Hi-Fi, Big W, Kmart, Harvey Norman, and online stores, the policy is rather surprising.
Historically, there was an EB Games price match policy where the competing store needed to be close to your EB Games store. It has since disappeared from the website and there is anecdotal evidence that stores have been instructed not to provide it; but some do at managerial discretion.
How do you get an EB Games price match?
Your best chance of getting an EB Games price match is to visit your local store in a shopping centre where competitors are displaying the products you want.
Go photograph or obtain hard evidence from the competition and then politely approach the EB Games manager in-store.
Do not assume it will be granted or that you will receive a better price than the competition.
Some gamers have been advised that they can pre-order games and request a price match at the time of pick up.
Does EB Games price match in-store?
As a rule, no. But there is managerial discretion applied. Do not expect any price matching on goods that are not like for like, or not brand new.
Price matching ‘may’ be possible on already-released games, new releases, and board games.
Do not expect a price match on pre-owned games, pre-releases, or new games where there may be a premium applied, special terms/offers, or trade-ins. Playstation, Nintendo Switch, Xbox Series X and other consoles are unlikely to be price-matched.
You should realistically expect to pay full price on Pokemon, trading cards, figurines, stickers or specialist gaming kits such as headsets.
Does EB Games price match online?
There is no evidence that EB Games will price match online.
EB Games Zero Regrets trade policy
Have you ever worried you’ll regret trading games you might want to play again? Well now you can trade risk-free, with Zero Regrets!
Simply trade and save on what you really want right now – and if you ever (yes, ever!) change your mind and want your games back for one more play, you can buy them back at any EB Games store for the same price you traded them for!
Zero Regrets is open to all current EB World members, for any games you’ve traded on your EB World account after 10 September, 2018.
https://www.ebgames.com.au/zero-regrets
Digging into the terms and conditions
As we’ve said, with no policy in place, a request for a price match should be considered and factor in some typical exclusions, such as:
- items out of stock
- short-dated
- on clearance or discontinued
- part of a promotional offer (e.g. buy one get one free)
- purchases made through Click and Collect options
You may be able to receive a price match when paying with gift cards and any price match should be confirmed before pick up.
Price Adjustment policy of the EB Games
There is no formal price adjustment policy across EB Games Australia. Rather, consumers need to be educated before purchasing in-store. However, there are several things you could do to level the playing field:
- Depending on the type of product, you could return it and then repurchase the goods elsewhere. You’ll need to ensure the goods are unopened/damaged and understand the returns policy.
- Discuss a discount on those or further goods, based on your ongoing business.
Frequent Flyer and Loyalty Programs supported by EB Games
If saving money by price matching makes you happy, then you are going to be disappointed to hear that EB Games does not directly have a preferred loyalty program.
Can I earn Frequent Flyer Points with EB Games
Unfortunately, you can’t directly earn or redeem Qantas Frequent Flyer Points, Velocity Frequent Flyer Points or American Express Membership Rewards with EB Games.
How to use Gift Cards at EB Games
You can buy gift cards at EB Games and there is no reason why you can’t ask for a price match when using them.
Alternative Payment Options at the EB Games
Klarna and PayPal in 4 are available, as well as Zip Pay and Afterpay.
Buy Now, Pay Later services (BNPL) have dramatically increased in popularity and the two of the biggest are now firmly embedded into the EB Games retail system.
Will EB Games price match competitors?
Amazon vs EB Games price match
You will have little to no chance of gaining a price match.
The Good Guys vs EB Games price match
You have a reasonable chance of success if you ask nicely and there is a local The Good Guys store nearby.
Target vs EB Games price match
Target should be considered a competitor for more of the basic merchandise such as games titles, give it a go.
JB Hi-Fi vs EB Games price match
You probably have the best chance of success when price matching against a JB Hi-Fi store.
BigW vs EB Games price match
You can only ask and hope for a BigW price match.
Harvey Norman vs EB Games price match
Not big on gaming titles, but more on electronics, give a Harvey Norman price match a go.
Conclusion
EB Games may not have a formal price match policy, but that doesn't mean you're stuck paying full price. Managers at stores with nearby competition — particularly Big W and JB Hi-Fi — will often match on the spot if you ask politely and come prepared with evidence. Your best chance is in a shopping centre where competitors are trading side by side.
Beyond price matching, EB Games offers something neither JB Hi-Fi nor Big W can: the Zero Regrets trade policy. For regular gamers who buy, complete, and trade titles, that's a genuine long-term saving that adds up faster than any one-off price match. Pair it with an EB World membership and BNPL through Afterpay or Zip and you have a solid toolkit for keeping your gaming spend under control.
FAQ: EB Games price match
Will EB Games price match competitors?
There is no official policy, but managers in stores ‘may’ apply discretion if there is strong competition nearby.
Will EB Games price match online competitors?
This is VERY unlikely unless they also have bricks-n-mortar stores near your local EB Games store.
Want more price match information?
We also cover these retailers: Chemist Warehouse, Officeworks, BigW, David Jones, Myer, JB Hi-Fi, The Good Guys, Bunnings and Harvey Norman.
EB Games most likely won’t price match KMart as KMart no longer stocks video games (at least the ones I’ve seen). However I know they frequently price match Big W and JB Hi-Fi without any issue as long as it’s in the same shopping centre or nearby
Editor’s note: Jack’s experience lines up with what we hear most consistently — Big W and JB Hi-Fi are the two competitors EB Games stores are most willing to match, particularly when they’re in the same shopping centre or nearby. His point about Kmart is also correct and worth flagging: Kmart has largely exited video game retail in Australia, so we’ve updated the Kmart section of this guide accordingly. If you’re heading in for a price match, Big W or JB Hi-Fi is your strongest evidence to bring.