Kmart is one of the few Australian retailers that will actually put its price match guarantee in writing. It’s called the Price Promise, it’s in-store only, and it applies to any identical item Kmart currently stocks. Here’s exactly how it works, what won’t qualify, and a couple of loyalty tricks most shoppers miss.
- Price match offered: Yes, the Price Promise
- Match or beat: Match only
- In-store: Yes
- Online: No, in-store claims only
- Amazon / eBay: No, online-only retailers don’t qualify
- Key exclusion: Clearance, warehouse and factory outlet pricing
Kmart’s price match policy
Kmart’s guarantee is genuinely simple as these things go: find an identical item on sale cheaper somewhere else, and a Kmart store will match it to the dollar. The retailer sums it up as matching the advertised price on any identical stocked item it sells in-store, and frames it as part of a broader “low prices for life” positioning rather than a one-off promotion.
The catch, and there’s always one, is that “identical” is taken literally. Same brand, same model, same colour. If the competitor’s version is a different size or a slightly different SKU, the match won’t fly, even if it’s clearly the same product family.
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Claim $30 Bonus →How do you get a price match at Kmart?
- Find the identical item cheaper at another Australian retailer.
- Head into a Kmart store with proof in hand, a catalogue, a printed ad, or a photo or webpage showing the competitor’s current price.
- A team member checks the price and stock availability, then adjusts the price for you at the register.
Does Kmart price match in-store?
Yes, and this is the only channel that works. Kmart doesn’t take price match requests over the phone or via live chat, so save yourself the call and just bring your evidence into a store.
Does Kmart price match online prices?
No. The Price Promise is specifically about matching another retailer’s current in-store, in-stock price. Online-only sellers like Amazon, Catch and eBay sit outside the policy entirely, regardless of how good their price is.
What are the Kmart price match exclusions?
- Online-only retailers (Amazon, Catch, eBay, and similar)
- Clearance, factory outlet or warehouse pricing
- Items the competitor doesn’t hold in the quantity you need
- Anything that isn’t an exact brand, model and colour match
Digging into the terms and conditions
Kmart doesn’t publish a lengthy legal document for this one, which is refreshingly rare, but the practical limits are worth knowing before you make the trip. The competitor’s price has to be current, not from an old catalogue or an expired sale. And because the policy is verified in-store by a team member, there’s an element of judgement involved: if the evidence looks dodgy or the products don’t quite line up, staff can decline the match.
Loyalty and rewards at Kmart
This is where Kmart gets genuinely interesting, and it’s a detail a lot of shoppers miss. Kmart runs on the Flybuys program, the same loyalty scheme owned by Coles Group. You earn 1 Flybuys point per $1 spent in-store or online, and once you’ve built up 2,000 points, that converts to $10 off a future purchase.
Where it gets better is OnePass, Wesfarmers’ paid membership program. For $4 a month or $40 a year (with a 30-day free trial, and promo codes occasionally stretching that trial to 60 days), OnePass boosts your Flybuys earn to 5 points per $1 spent in-store or via Click & Collect at Kmart, and the same multiplier also applies at Target, Bunnings and Officeworks. On top of the points boost, OnePass throws in free delivery with no minimum spend, 365-day change-of-mind returns, and express Click & Collect. If you shop across any two or three of those Wesfarmers-owned brands regularly, the $4 a month tends to pay for itself well before you factor in the points.
Cashback stacking on Kmart price matches
Kmart is also a solid pick for stacking cashback on top of a price match, particularly on gift card purchases. ShopBack has run standard rates around 1.75% on Kmart gift cards, with linked bank card promotions occasionally boosting that as high as 8-9% total for a limited window. Rates move around, so it’s worth checking the current published rate on ShopBack or TopCashback before you buy rather than assuming last month’s number still applies.
For the mechanics of how cashback portals work and how to compare ShopBack against TopCashback, see our cashback sites guide.
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Join TopCashback →Payment options at Kmart
Kmart accepts Visa, Mastercard, American Express, PayPal, Apple Pay, Afterpay and Zip online, plus Kmart and Coles-Myer gift cards. In-store, you can pay with card, cash, layby, Afterpay, Flybuys Dollars, or gift card. One quirk worth flagging: gift card payments aren’t accepted online for any order that includes a Marketplace seller’s product or a Target item, so keep those as separate transactions if you’re paying with a Kmart gift card.
Will Kmart price match competitors?
Does Kmart price match Big W?
Yes, provided Big W is currently stocking the identical item at a lower price and you can produce evidence of it. Worth noting Big W itself has no official policy, so the evidence still needs to hold up to a Kmart team member’s scrutiny.
Does Kmart price match Target?
Likely, given the two brands now share back-of-house operations under Wesfarmers, but you’ll still need to bring proof of Target’s current price, the same as any other competitor. See our Target price match guide for how that side of the comparison works.
Does Kmart price match Officeworks or Bunnings?
Only where the product ranges genuinely overlap, which is rare outside general homewares and basic tools. Both Officeworks and Bunnings run their own documented price match guarantees, so if the product exists in both ranges, you may have better luck approaching them directly rather than asking Kmart to match outward.
Conclusion
Of the four supermarket and department store guides in this batch, Kmart is the one with a genuine paper trail behind its price match promise. It’s in-store only and it won’t stretch to online-only competitors, but if you’re standing in a Kmart with a cheaper catalogue price in your pocket, you’ve got a real, published policy backing you up, not just a hopeful ask at the counter.
About Kmart
Kmart is one of Australia’s largest discount department store chains, owned by Wesfarmers alongside Bunnings and Officeworks. It operates more than 300 stores across Australia and New Zealand and has built its identity around low, everyday pricing on homewares, apparel, and kids’ products, backed by its Anko private label range.
More Price Match Guides
We also cover these retailers. See our full price match guides hub for every retailer we cover.
FAQ – Kmart price match guide
Does Kmart price match?
Yes. It’s called the Price Promise and it matches the advertised price on any identical item Kmart currently stocks, but only in-store.
Can I get a Kmart price match online?
No. The Price Promise only applies to in-store purchases, verified in person by a team member.
Does OnePass affect my Kmart price match?
No, OnePass doesn’t change how the Price Promise works, but it does boost your Flybuys earn to 5x on the purchase, which is a good reason to link it before you shop.
What proof do I need for a Kmart price match?
A catalogue, printed ad, or a photo or webpage clearly showing the competitor’s current price on the identical item.
Does Kmart price match clearance items?
No. Clearance, factory outlet and warehouse pricing are all excluded from the Price Promise.
Michael is a contributor to The Champagne Mile – Deals. No fancy credentials – just a genuine obsession with finding ways to travel better for less, and sharing those finds with anyone who’ll listen. Michael figures there are plenty of other Australians who’d rather spend five seconds clicking a link than five hours searching for a working code. When he’s not buried in promo codes, Michael is probably planning his next trip overseas or dirtbike adventure.