Dan Murphy’s doesn’t just match a cheaper price – it beats it, and has for decades. This is the strongest, longest-standing price guarantee anywhere in Australian liquor retail. A dedicated Price Change Team checks competitor pricing before stores open and throughout the day, and the retailer beat more than 330,000 competitor prices for My Dan’s members over a recent 12-month period. Here’s exactly how to use it.
- Price match offered: Yes – beats, doesn’t just match
- Match or beat: Beats the price (amount at discretion, often small)
- In-store: Yes – within 10km radius
- Online: Yes – any Australian online retailer, no radius limit
- Delivery apps: Yes – Uber Eats and DoorDash have dedicated claim forms
- Key exclusion: Duty-free, members-only retailers (e.g. Costco), clearance sales
How the Lowest Liquor Price Guarantee Works
If you find the same liquor product cheaper at another Australian retailer, Dan Murphy’s will beat that price – not just match it. The item needs to be identical: same brand, size, vintage or batch, and pack size. For in-store requests, the competitor generally needs to be within 10km of the Dan Murphy’s you’re shopping at. For online orders, that radius restriction disappears – any Australian online retailer delivering to your area qualifies, and you’ll need to be a My Dan’s member to submit an online price-beat request.
Dan Murphy’s compares prices against a genuinely wide field: BWS, Liquorland, First Choice Liquor, Vintage Cellars, ALDI, Cellarbrations, Thirsty Camel, IGA Liquor, and Australian online retailers like Boozebud and Vinomofo – even delivery-app prices via Uber Eats and DoorDash through their official claim forms.
What’s Excluded
The guarantee doesn’t apply to prices from overseas retailers, duty-free outlets, or members-only sellers like Costco. Clearance sales, “reduced to clear” stock, and coupon-code-driven prices don’t qualify either – the competitor’s price needs to be a genuine, current, advertised price, not a one-off promotional discount. It also only applies before purchase – you can’t buy first and claim a price beat retroactively. In the Northern Territory specifically, Dan Murphy’s can’t reduce prices below the mandated minimum floor price under NT alcohol regulations.
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- Find the cheaper price – a live website, printed catalogue, or in-store shelf tag all count. Screenshots are accepted; photocopies of vouchers generally aren’t.
- Ask in-store, or submit online. In-store, simply ask a team member or use live chat. Online, you’ll need to be logged in as a My Dan’s member to submit a request.
- For delivery orders, use the dedicated Uber Eats or DoorDash price-beat claim form – Uber Eats requests are reviewed within 72 hours and refunded as Uber Cash or to your original payment method.
- Staff may verify the price by checking the competitor’s site or calling the store directly before applying the beat.
How Dan Murphy’s Compares to Other Liquor Retailers
| Dan Murphy’s | Liquorland | BWS | |
|---|---|---|---|
| Match or beat | Beats | Matches only | No official policy |
| Online matching | Yes | No | N/A |
| Delivery app claims | Yes – Uber Eats, DoorDash | No | N/A |
| Loyalty program | My Dan’s (4.7M+ members) | Flybuys | Everyday Rewards |
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Frequently Asked Questions
Does Dan Murphy’s price match?
Yes. It goes further than a match. Dan Murphy’s Lowest Liquor Price Guarantee beats a competitor’s current, advertised price on an identical product, both in-store and online.
By how much will Dan Murphy’s beat a competitor’s price?
Dan Murphy’s doesn’t publish a fixed percentage – the amount is generally small and left to the store’s discretion, historically often just a few cents. The point isn’t a large discount, it’s ensuring you never pay more than the lowest advertised price elsewhere.
Does Dan Murphy’s price match online stores?
Yes, when you’re shopping on the Dan Murphy’s website – they’ll beat a competitor’s online price. Note this doesn’t work the other way: they generally won’t beat an online price if you’re buying in-store.
Can I get a Dan Murphy’s price beat on Uber Eats or DoorDash?
Yes. Dan Murphy’s has dedicated claim forms for both platforms. Uber Eats submissions are reviewed within 72 hours and refunded via Uber Cash or your original payment method, applied against the competitor’s price on that same delivery platform before any promo codes are applied.
Does Dan Murphy’s price match Costco?
No. The guarantee specifically excludes members-only retailers like Costco, along with duty-free and overseas sellers.
Is Dan Murphy’s Lowest Price Guarantee actually genuine?
Independent consumer body CHOICE reviewed lowest-price guarantees across major Australian retailers and found Dan Murphy’s genuinely hard to beat on price – a stronger result than most “lowest price” claims CHOICE tested, many of which weren’t reliable indicators of being cheaper than competitors.
What’s the catch with Dan Murphy’s price match?
The main limits: competitors must be within 10km for in-store claims, clearance and “reduced to clear” prices don’t qualify, and the guarantee applies before purchase only – you can’t buy first and claim a price beat afterwards.
Michael is a contributor to The Champagne Mile – Deals. No fancy credentials – just a genuine obsession with finding ways to travel better for less, and sharing those finds with anyone who’ll listen. Michael figures there are plenty of other Australians who’d rather spend five seconds clicking a link than five hours searching for a working code. When he’s not buried in promo codes, Michael is probably planning his next trip overseas or dirtbike adventure.