Dan Murphy’s doesn’t just match a cheaper price – it beats it, and has for decades. This is the strongest, longest-standing price guarantee anywhere in Australian liquor retail. A dedicated Price Change Team checks competitor pricing before stores open and throughout the day, and the retailer beat more than 330,000 competitor prices for My Dan’s members over a recent 12-month period. Here’s exactly how to use it.<\/p>\n\n\n\n
If you find the same liquor product cheaper at another Australian retailer, Dan Murphy’s will beat that price – not just match it. The item needs to be identical: same brand, size, vintage or batch, and pack size. For in-store requests, the competitor generally needs to be within 10km of the Dan Murphy’s you’re shopping at. For online orders, that radius restriction disappears – any Australian online retailer delivering to your area qualifies, and you’ll need to be a My Dan’s member to submit an online price-beat request.<\/p>\n\n\n\n
Dan Murphy’s compares prices against a genuinely wide field: BWS, Liquorland, First Choice Liquor, Vintage Cellars, ALDI, Cellarbrations, Thirsty Camel, IGA Liquor, and Australian online retailers like Boozebud and Vinomofo – even delivery-app prices via Uber Eats and DoorDash through their official claim forms.<\/p>\n\n\n\n
The guarantee doesn’t apply to prices from overseas retailers, duty-free outlets, or members-only sellers like Costco. Clearance sales, “reduced to clear” stock, and coupon-code-driven prices don’t qualify either – the competitor’s price needs to be a genuine, current, advertised price, not a one-off promotional discount. It also only applies before purchase – you can’t buy first and claim a price beat retroactively. In the Northern Territory specifically, Dan Murphy’s can’t reduce prices below the mandated minimum floor price under NT alcohol regulations.<\/p>\n\n\n\t\t