{"id":99486,"date":"2026-09-01T11:36:32","date_gmt":"2026-09-01T02:06:32","guid":{"rendered":"https:\/\/thechampagnemile.com.au\/deals\/?page_id=99486"},"modified":"2026-11-05T10:10:22","modified_gmt":"2026-11-04T23:40:22","slug":"liquorland-price-match-guide","status":"publish","type":"page","link":"https:\/\/thechampagnemile.com.au\/deals\/guides\/liquorland-price-match-guide\/","title":{"rendered":"Liquorland Price Match: How the New Policy Actually Works"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Liquorland introduced an official Price Match Promise in 2025 &#8211; and if you&#8217;ve seen older information saying otherwise, that&#8217;s why: the policy is genuinely new, tied to a major brand shake-up. Coles Group has been folding First Choice Liquor Market and Vintage Cellars into the Liquorland banner, and the Price Match Promise came out of that consolidation. Here&#8217;s exactly how it works, and where the gaps are.<\/p>\n\n\n\n<div class=\"wp-block-aioseo-key-points\"><div class=\"aioseo-key-points-block-content\">\n<ul class=\"wp-block-list tcm-key-takeaways\">\n<li><strong>Price match offered<\/strong>: Yes &#8211; launched 2025, &#8220;Price Match Promise&#8221;<\/li>\n\n\n\n<li><strong>Match or beat<\/strong>: Match only, not beat<\/li>\n\n\n\n<li><strong>In-store<\/strong>: Yes<\/li>\n\n\n\n<li><strong>Online<\/strong>: No &#8211; in-store only<\/li>\n\n\n\n<li><strong>Competitor radius<\/strong>: Same state, within 10km<\/li>\n\n\n\n<li><strong>Key exclusion<\/strong>: Tobacco, bundle deals, liquidation\/clearance stock<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ways to Save More at Liquorland<\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em><strong>Affiliate Disclosure: <\/strong>The Champagne Mile may earn a commission via links on this page. You should assess your own financial situation and needs and read all relevant Product Disclosure Statements and Terms and Conditions on the website of each Vendor before making a decision to purchase any service or product we display.<\/em><\/p>\n\n\n\n<div class=\"wp-block-rehub-deal-coupon-list rhpb-deal-coupon-grid rhpb-345c26fc-c5bc-4c3c-9e2d-fc8a98105648\">\t\t<div class=\"woo_offer_list \" data-filterargs='{\"post_type\":\"post\",\"posts_per_page\":6,\"order\":\"desc\",\"tag__in\":[\"1013\"],\"orderby\":\"date\",\"no_found_rows\":1,\"ignore_sticky_posts\":1}' data-template=\"postlistpart\" id=\"rh_filterid_6008061\" data-innerargs='{\"aff_link\":\"1\"}'>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"rh_offer_list  coupontype\"> \r\n             \r\n    <div class=\"rh_grid_image_3_col\">\r\n        <div class=\"rh_gr_img_first offer_thumb\"> \r\n            <div class=\"border-grey deal_img_wrap position-relative text-center width-100\"> \r\n            <div class=\"favorrightside wishonimage\"><\/div>      \r\n            <a title=\"Score $10 off 2 orders when you join Uber Eats\" href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/ubereats\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">\r\n                          \r\n                <img decoding=\"async\" class=\"nolazyftheme\" src=\"https:\/\/thechampagnemile.com.au\/deals\/wp-content\/uploads\/thumbs_dir\/uber-eats-promo-code-logo-4-rpsq10srslbwyp93u15bs0eaveen5umfx6nymbyamw.jpg\" height=\"92\" alt=\"Score $10 off 2 orders when you join Uber Eats\" \/>                        <\/a>\r\n            <div class=\" coupontype_deal_string deal_string border-top font70 lineheight25 text-center upper-text-trans\">Coupon<\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n        <div class=\"rh_gr_top_middle\"> \r\n            <div class=\"woo_list_desc\">\r\n                <div class=\"woolist_meta mb10\">\r\n                                            <span class=\"date_ago mr5\">\r\n                            <i class=\"rhicon rhi-clock\"><\/i> \r\n                                                            4 days ago                                                    <\/span>\r\n                    \r\n                       \r\n                                          \r\n                <\/div>                        \r\n                <h3 class=\"font110 mb10 mt0 moblineheight20 \"><a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/ubereats\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">Score $10 off 2 orders when you join Uber Eats<\/a><\/h2>\r\n                \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t    \t\t\t\n\t                 \r\n                                                 \r\n                <div class=\"clearfix\"><\/div>                                                                                         \r\n            <\/div>               \r\n        <\/div>\r\n        <div class=\"rh_gr_middle_desc font80 lineheight15\">\r\n            \nUse our referral code to score $10 off 2 orders \u2022 $30 minimum order (excluding promotions) \u2022 At select stores \u2022 Other local fees\/taxes may still apply.\n        <\/div>  \r\n        \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n        <div class=\"rh_gr_btn_block\">\r\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t\t        <div class=\"priced_block clearfix  mobile_block_btnclock mb0\">\n\t              \t        \t\n\t            \t    \t\t\t    \t\t\t<span class=\"rh_button_wrapper\">\n\t\t            \t<a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/ubereats\" class=\"btn_offer_block re_track_btn\" target=\"_blank\" rel=\"nofollow sponsored\">\n\t\t\t            \t\t\t            \tOrder now\t\t\t            \t\t\t            \t\t            <\/a>\n\t\t        \t<\/span>\n\t            \t\n\t\t    \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t<div class=\"rehub_offer_coupon not_masked_coupon \" data-clipboard-text=\"eats-michaelc70284ue\"><span class=\"coupon_text\">eats-michaelc70284ue<\/span> <i class=\"rhicon rhi-scissors fa-rotate-180\"><\/i>\n\t\t\t\t\t  \t<\/div>\n\t\t\t\t  \t\t\t    \t\t\n\t\t        \t            \t        \n\t        <\/div>\n            \t    \t\t    \t\t\t\n\t        <\/div>        \r\n    <\/div>\r\n        \r\n<\/div>\t\t\t\r\n\t\t\t<div class=\"rh_offer_list  defdealtype\"> \r\n             \r\n    <div class=\"rh_grid_image_3_col\">\r\n        <div class=\"rh_gr_img_first offer_thumb\"> \r\n            <div class=\"border-grey deal_img_wrap position-relative text-center width-100\"> \r\n            <div class=\"favorrightside wishonimage\"><\/div>      \r\n            <a title=\"Enjoy 30% off 3 orders with DoorDash\" href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/doordash\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">\r\n                          \r\n                <img decoding=\"async\" class=\"nolazyftheme\" src=\"https:\/\/thechampagnemile.com.au\/deals\/wp-content\/uploads\/thumbs_dir\/doordash-promo-code-logo-4-rpsq1c2u2lrcu0sq060ulxju00v1q7v7yqhsdnhkk8.jpg\" height=\"92\" alt=\"Enjoy 30% off 3 orders with DoorDash\" \/>                        <\/a>\r\n            <div class=\" defdealtype_deal_string deal_string border-top font70 lineheight25 text-center upper-text-trans\">Deal<\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n        <div class=\"rh_gr_top_middle\"> \r\n            <div class=\"woo_list_desc\">\r\n                <div class=\"woolist_meta mb10\">\r\n                                            <span class=\"date_ago mr5\">\r\n                            <i class=\"rhicon rhi-clock\"><\/i> \r\n                                                            4 days ago                                                    <\/span>\r\n                    \r\n                       \r\n                                          \r\n                <\/div>                        \r\n                <h3 class=\"font110 mb10 mt0 moblineheight20 \"><a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/doordash\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">Enjoy 30% off 3 orders with DoorDash<\/a><\/h2>\r\n                \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t    \t\t\t\n\t                 \r\n                                                 \r\n                <div class=\"clearfix\"><\/div>                                                                                         \r\n            <\/div>               \r\n        <\/div>\r\n        <div class=\"rh_gr_middle_desc font80 lineheight15\">\r\n            \nYou\u2019ve got 30% off 3 orders: one at a national favourite, one at a local hero and one at a grocery store. Ends 7 days after first order. *Max $20 off per order. Limit one redemption per category &#8230;        <\/div>  \r\n        \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n        <div class=\"rh_gr_btn_block\">\r\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t\t        <div class=\"priced_block clearfix  mobile_block_btnclock mb0\">\n\t              \t        \t\n\t            \t    \t\t\t    \t\t\t<span class=\"rh_button_wrapper\">\n\t\t            \t<a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/doordash\" class=\"btn_offer_block re_track_btn\" target=\"_blank\" rel=\"nofollow sponsored\">\n\t\t\t            \t\t\t            \tsave 30%\t\t\t            \t\t\t            \t\t            <\/a>\n\t\t        \t<\/span>\n\t            \t\n\t\t    \t\t\t\t\t\t\t\t    \t\t\n\t\t        \t            \t        \n\t        <\/div>\n            \t    \t\t    \t\t\t\n\t        <\/div>        \r\n    <\/div>\r\n        \r\n<\/div>\t\t\t\r\n\t\t\t<div class=\"rh_offer_list  defdealtype\"> \r\n    <span class=\"re-ribbon-badge left-badge badge_1\"><span>POPULAR<\/span><\/span>         \r\n    <div class=\"rh_grid_image_3_col\">\r\n        <div class=\"rh_gr_img_first offer_thumb\"> \r\n            <div class=\"border-grey deal_img_wrap position-relative text-center width-100\"> \r\n            <div class=\"favorrightside wishonimage\"><\/div>      \r\n            <a title=\"TopCashback &#8211; Claim your bonus cashback now\" href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/topcashback\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">\r\n                          \r\n                <img decoding=\"async\" class=\"nolazyftheme\" src=\"https:\/\/thechampagnemile.com.au\/deals\/wp-content\/uploads\/thumbs_dir\/topcashback-referral-code-logo-rp857f6uvynptyc2kg7sihpbkngzcr5q6x42ax8g9k.png\" height=\"92\" alt=\"TopCashback &#8211; Claim your bonus cashback now\" \/>                        <\/a>\r\n            <div class=\" defdealtype_deal_string deal_string border-top font70 lineheight25 text-center upper-text-trans\">Deal<\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n        <div class=\"rh_gr_top_middle\"> \r\n            <div class=\"woo_list_desc\">\r\n                <div class=\"woolist_meta mb10\">\r\n                                            <span class=\"date_ago mr5\">\r\n                            <i class=\"rhicon rhi-clock\"><\/i> \r\n                                                            3 days ago                                                    <\/span>\r\n                    \r\n                       \r\n                                          \r\n                <\/div>                        \r\n                <h3 class=\"font110 mb10 mt0 moblineheight20 \"><a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/topcashback\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">TopCashback &#8211; Claim your bonus cashback now<\/a><\/h2>\r\n                \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t    \t\t\t\n\t                 \r\n                                                 \r\n                <div class=\"clearfix\"><\/div>                                                                                         \r\n            <\/div>               \r\n        <\/div>\r\n        <div class=\"rh_gr_middle_desc font80 lineheight15\">\r\n            TopCashback passes 100% of the commission it earns back to members, at stores across fashion, travel, groceries and more. New members can earn bonus cashback. T&amp;Cs apply.        <\/div>  \r\n        \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n        <div class=\"rh_gr_btn_block\">\r\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t\t        <div class=\"priced_block clearfix  mobile_block_btnclock mb0\">\n\t              \t        \t\n\t            \t    \t\t\t    \t\t\t<span class=\"rh_button_wrapper\">\n\t\t            \t<a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/topcashback\" class=\"btn_offer_block re_track_btn\" target=\"_blank\" rel=\"nofollow sponsored\">\n\t\t\t            \t\t\t            \tjoin now\t\t\t            \t\t\t            \t\t            <\/a>\n\t\t        \t<\/span>\n\t            \t\n\t\t    \t\t\t\t\t\t\t\t    \t\t\n\t\t        \t            \t        \n\t        <\/div>\n            \t    \t\t    \t\t\t\n\t        <\/div>        \r\n    <\/div>\r\n        \r\n<\/div>\t\t\t\r\n\t\t\t<div class=\"rh_offer_list  defdealtype\"> \r\n             \r\n    <div class=\"rh_grid_image_3_col\">\r\n        <div class=\"rh_gr_img_first offer_thumb\"> \r\n            <div class=\"border-grey deal_img_wrap position-relative text-center width-100\"> \r\n            <div class=\"favorrightside wishonimage\"><\/div>      \r\n            <a title=\"ShopBack: Earn Cashback When You Shop and Book Online\" href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/shopback\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">\r\n                          \r\n                <img decoding=\"async\" class=\"nolazyftheme\" src=\"https:\/\/thechampagnemile.com.au\/deals\/wp-content\/uploads\/thumbs_dir\/shopback-referral-code-logo-rp855a43bjq7dxg12iwdu15iv20vtknqkbm8y8eqfs.png\" height=\"92\" alt=\"ShopBack: Earn Cashback When You Shop and Book Online\" \/>                        <\/a>\r\n            <div class=\" defdealtype_deal_string deal_string border-top font70 lineheight25 text-center upper-text-trans\">Deal<\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n        <div class=\"rh_gr_top_middle\"> \r\n            <div class=\"woo_list_desc\">\r\n                <div class=\"woolist_meta mb10\">\r\n                                            <span class=\"date_ago mr5\">\r\n                            <i class=\"rhicon rhi-clock\"><\/i> \r\n                                                            3 days ago                                                    <\/span>\r\n                    \r\n                       \r\n                                          \r\n                <\/div>                        \r\n                <h3 class=\"font110 mb10 mt0 moblineheight20 \"><a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/shopback\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">ShopBack: Earn Cashback When You Shop and Book Online<\/a><\/h2>\r\n                \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t    \t\t\t\n\t                 \r\n                                                 \r\n                <div class=\"clearfix\"><\/div>                                                                                         \r\n            <\/div>               \r\n        <\/div>\r\n        <div class=\"rh_gr_middle_desc font80 lineheight15\">\r\n            ShopBack pays cashback at hundreds of Australian retailers, plus hotels, tours and travel deals.        <\/div>  \r\n        \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n        <div class=\"rh_gr_btn_block\">\r\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t\t        <div class=\"priced_block clearfix  mobile_block_btnclock mb0\">\n\t              \t        \t\n\t            \t    \t\t\t    \t\t\t<span class=\"rh_button_wrapper\">\n\t\t            \t<a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/shopback\" class=\"btn_offer_block re_track_btn\" target=\"_blank\" rel=\"nofollow sponsored\">\n\t\t\t            \t\t\t            \tjoin now\t\t\t            \t\t\t            \t\t            <\/a>\n\t\t        \t<\/span>\n\t            \t\n\t\t    \t\t\t\t\t\t\t\t    \t\t\n\t\t        \t            \t        \n\t        <\/div>\n            \t    \t\t    \t\t\t\n\t        <\/div>        \r\n    <\/div>\r\n        \r\n<\/div>\t\t\t\r\n\t\t\t<div class=\"rh_offer_list  defdealtype\"> \r\n             \r\n    <div class=\"rh_grid_image_3_col\">\r\n        <div class=\"rh_gr_img_first offer_thumb\"> \r\n            <div class=\"border-grey deal_img_wrap position-relative text-center width-100\"> \r\n            <div class=\"favorrightside wishonimage\"><\/div>      \r\n            <a title=\"Earn Velocity Points with DoorDash\" href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/doordash\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">\r\n                          \r\n                <img decoding=\"async\" class=\"nolazyftheme\" src=\"https:\/\/thechampagnemile.com.au\/deals\/wp-content\/uploads\/thumbs_dir\/velocity-frequent-flyer-logo-rp855kgbeq4cxn10e5da3gjlealx68ss9qsl7nyd5k.png\" height=\"92\" alt=\"Earn Velocity Points with DoorDash\" \/>                        <\/a>\r\n            <div class=\" defdealtype_deal_string deal_string border-top font70 lineheight25 text-center upper-text-trans\">Deal<\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n        <div class=\"rh_gr_top_middle\"> \r\n            <div class=\"woo_list_desc\">\r\n                <div class=\"woolist_meta mb10\">\r\n                                            <span class=\"date_ago mr5\">\r\n                            <i class=\"rhicon rhi-clock\"><\/i> \r\n                                                            4 days ago                                                    <\/span>\r\n                    \r\n                       \r\n                                          \r\n                <\/div>                        \r\n                <h3 class=\"font110 mb10 mt0 moblineheight20 \"><a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/doordash\"  rel=\"nofollow sponsored\" target=\"_blank\"  class=\"re_track_btn\">Earn Velocity Points with DoorDash<\/a><\/h2>\r\n                \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t    \t\t\t\n\t                 \r\n                                                 \r\n                <div class=\"clearfix\"><\/div>                                                                                         \r\n            <\/div>               \r\n        <\/div>\r\n        <div class=\"rh_gr_middle_desc font80 lineheight15\">\r\n            \nLink your Velocity Frequent Flyer account to your DoorDash account and earn\u00a0\u00a02,000 bonus Velocity Points\u00a0\u00a0on your first linked eligible order!* Plus, earn 1 Velocity Point per $1 spent on every &#8230;        <\/div>  \r\n        \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n        <div class=\"rh_gr_btn_block\">\r\n            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t \n\t\t\t\t\t        <div class=\"priced_block clearfix  mobile_block_btnclock mb0\">\n\t              \t        \t\n\t            \t    \t\t\t    \t\t\t<span class=\"rh_button_wrapper\">\n\t\t            \t<a href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/doordash\" class=\"btn_offer_block re_track_btn\" target=\"_blank\" rel=\"nofollow sponsored\">\n\t\t\t            \t\t\t            \tlink now\t\t\t            \t\t\t            \t\t            <\/a>\n\t\t        \t<\/span>\n\t            \t\n\t\t    \t\t\t\t\t\t\t\t    \t\t\n\t\t        \t            \t        \n\t        <\/div>\n            \t    \t\t    \t\t\t\n\t        <\/div>        \r\n    <\/div>\r\n        \r\n<\/div>\t\t\r\n\t\t\r\n\t<\/div>\r\n\t<div class=\"clearfix\"><\/div>\r\n\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why This Policy Is So New (And Why People Are Confused)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve searched this before and found conflicting answers, you&#8217;re not imagining it. Liquorland genuinely didn&#8217;t have a price match policy for most of its history. Its sibling brand First Choice Liquor Market was the one known for aggressive price guarantees. In 2025, Coles Group began rebranding First Choice Liquor Market and Vintage Cellars stores under the Liquorland name, and the Price Match Promise followed as part of that transition. A lot of pages still online describe the old, no-policy Liquorland (worth knowing you&#8217;re not going crazy if you&#8217;ve seen both answers).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Liquorland&#8217;s Price Match Actually Works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Liquorland will match the price of an identical, in-stock item from a competitor in the <strong>same state<\/strong>, provided that competitor is within roughly <strong>10km<\/strong> of the Liquorland store you&#8217;re shopping at. The item needs to be in stock at the competitor&#8217;s advertised price on the day you&#8217;re asking for the match &#8211; it&#8217;s a manual, ask-at-the-counter process, similar to how <a href=\"https:\/\/thechampagnemile.com.au\/deals\/guides\/bunnings-price-match-guide\/\">Bunnings<\/a> handles it, rather than an automatic online price-check tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What&#8217;s excluded:<\/strong> tobacco products, competitor bundle offers, liquidation sales, and clearance-priced stock don&#8217;t qualify. The policy is also in-store only &#8211; it doesn&#8217;t apply to online orders or Click &amp; Collect pricing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Liquorland vs Dan Murphy&#8217;s: Which Should You Use?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><\/th><th class=\"has-text-align-left\" data-align=\"left\">Liquorland<\/th><th class=\"has-text-align-left\" data-align=\"left\">Dan Murphy&#8217;s<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Match or beat<\/td><td class=\"has-text-align-left\" data-align=\"left\">Match only<\/td><td class=\"has-text-align-left\" data-align=\"left\">Beats the price<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Online price matching<\/td><td class=\"has-text-align-left\" data-align=\"left\">No<\/td><td class=\"has-text-align-left\" data-align=\"left\">Yes<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Radius restriction<\/td><td class=\"has-text-align-left\" data-align=\"left\">Same state, 10km<\/td><td class=\"has-text-align-left\" data-align=\"left\">10km in-store, no limit online<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Loyalty program<\/td><td class=\"has-text-align-left\" data-align=\"left\">Flybuys<\/td><td class=\"has-text-align-left\" data-align=\"left\">My Dan&#8217;s (4.7M+ members)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Policy age<\/td><td class=\"has-text-align-left\" data-align=\"left\">New, launched 2025<\/td><td class=\"has-text-align-left\" data-align=\"left\">Long-standing, decades old<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you want the strongest guarantee available in Australian liquor retail, Dan Murphy&#8217;s remains the more powerful option &#8211; it beats rather than matches, and covers online orders too. Liquorland&#8217;s policy is real and useful, but newer and narrower in scope.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making the Most of Liquorland Without a Match<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Link Flybuys before you shop.<\/strong> Liquorland runs regular bonus Flybuys point events that can meaningfully lower your effective price on lines you buy often. Points typically appear within 4 weeks of your purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Buy by the case or carton.<\/strong> Liquorland&#8217;s weekly specials catalogue is where the real savings tend to live. Multi-buy wine deals and carton pricing on mainstream beer are usually more competitive than single-bottle shelf prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use free Click &amp; Collect.<\/strong> Order online and collect within 30 minutes during store hours &#8211; skips delivery fees entirely while still giving you access to online-exclusive pricing.<\/p>\n\n\n\t\t<div data-elementor-type=\"container\" data-elementor-id=\"94789\" class=\"elementor elementor-94789\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef334d e-flex e-con-boxed e-con e-parent\" data-id=\"8ef334d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3fc06 elementor-widget elementor-widget-html\" data-id=\"8e3fc06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.tcm-cta-dual {\r\n  background: #F7F8FC;\r\n  border-radius: 12px;\r\n  padding: 1.75rem 2rem;\r\n  border: 1px solid rgba(10,31,92,0.1);\r\n  box-shadow: 0 4px 14px rgba(10,31,92,0.06);\r\n}\r\n.tcm-cta-dual-heading {\r\n  font-size: 11px;\r\n  font-weight: 700;\r\n  letter-spacing: 0.12em;\r\n  text-transform: uppercase;\r\n  color: #0a1f5c !important;\r\n  margin: 0 0 1.5rem;\r\n  text-align: center;\r\n}\r\n.tcm-cta-dual-row {\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  align-items: stretch;\r\n  gap: 1.25rem;\r\n}\r\n.tcm-cta-dual-item {\r\n  display: flex;\r\n  flex-direction: column;\r\n  align-items: center;\r\n  text-align: center;\r\n  gap: 0.85rem;\r\n  min-width: 0;\r\n  background: #ffffff;\r\n  border: 1px solid rgba(10,31,92,0.1);\r\n  border-radius: 10px;\r\n  padding: 1.25rem 1rem;\r\n  box-shadow: 0 2px 8px rgba(10,31,92,0.05);\r\n}\r\n.tcm-cta-dual-logo {\r\n  width: 128px;\r\n  height: 72px;\r\n  object-fit: contain;\r\n  flex-shrink: 0;\r\n}\r\n.tcm-cta-dual-content {\r\n  display: flex;\r\n  flex-direction: column;\r\n  align-items: center;\r\n  gap: 0.6rem;\r\n  flex: 1;\r\n  width: 100%;\r\n  justify-content: space-between;\r\n}\r\n.tcm-cta-dual-item-heading {\r\n  font-size: 15px;\r\n  font-weight: 700;\r\n  color: #0a1f5c !important;\r\n  margin: 0;\r\n  line-height: 1.25;\r\n}\r\n.tcm-cta-dual-sub {\r\n  font-size: 12px;\r\n  color: rgba(10,31,92,0.6) !important;\r\n  margin: 0;\r\n  line-height: 1.5;\r\n}\r\n.tcm-cta-dual-btn,\r\n.tcm-cta-dual-btn:link,\r\n.tcm-cta-dual-btn:visited {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  background: #0a1f5c;\r\n  color: #ffffff !important;\r\n  -webkit-text-fill-color: #ffffff !important;\r\n  font-size: 12px;\r\n  font-weight: 700;\r\n  text-decoration: none !important;\r\n  text-transform: uppercase;\r\n  letter-spacing: 0.06em;\r\n  padding: 10px 18px;\r\n  border-radius: 8px;\r\n  white-space: nowrap;\r\n  align-self: center;\r\n  margin-top: 0.2rem;\r\n  box-shadow: 0 3px 10px rgba(10,31,92,0.2);\r\n}\r\n.tcm-cta-dual a.tcm-cta-dual-btn:hover,\r\n.tcm-cta-dual a.tcm-cta-dual-btn:focus,\r\n.tcm-cta-dual a.tcm-cta-dual-btn:active,\r\n.tcm-cta-dual-item .tcm-cta-dual-btn:hover,\r\n.tcm-cta-dual-item .tcm-cta-dual-btn:focus,\r\n.tcm-cta-dual-item .tcm-cta-dual-btn:active {\r\n  background: #0a1f5c !important;\r\n  color: #ffffff !important;\r\n  -webkit-text-fill-color: #ffffff !important;\r\n  opacity: 1 !important;\r\n}\r\n\r\n\/* Featured treatment \u2014 ING only *\/\r\n.tcm-cta-dual-item--featured {\r\n  position: relative;\r\n  border: 1px solid rgba(184,153,46,0.5);\r\n  box-shadow: 0 2px 10px rgba(10,31,92,0.05);\r\n}\r\n.tcm-cta-dual-badge {\r\n  position: absolute;\r\n  top: -11px;\r\n  left: 50%;\r\n  transform: translateX(-50%);\r\n  background: #b8992e;\r\n  color: #ffffff !important;\r\n  font-size: 9.5px;\r\n  font-weight: 800;\r\n  letter-spacing: 0.08em;\r\n  text-transform: uppercase;\r\n  padding: 3px 10px;\r\n  border-radius: 999px;\r\n  white-space: nowrap;\r\n  box-shadow: 0 2px 8px rgba(0,0,0,0.15);\r\n}\r\n.tcm-cta-dual-item--featured .tcm-cta-dual-item-heading {\r\n  font-size: 16px;\r\n}\r\n.tcm-cta-dual-item--featured .tcm-cta-dual-btn,\r\n.tcm-cta-dual-item--featured .tcm-cta-dual-btn:link,\r\n.tcm-cta-dual-item--featured .tcm-cta-dual-btn:visited {\r\n  background: #b8992e;\r\n  color: #ffffff !important;\r\n  -webkit-text-fill-color: #ffffff !important;\r\n  box-shadow: 0 3px 10px rgba(184,153,46,0.3);\r\n}\r\n.tcm-cta-dual-item--featured .tcm-cta-dual-btn:hover,\r\n.tcm-cta-dual-item--featured .tcm-cta-dual-btn:focus,\r\n.tcm-cta-dual-item--featured .tcm-cta-dual-btn:active {\r\n  background: #93761f !important;\r\n  color: #ffffff !important;\r\n  -webkit-text-fill-color: #ffffff !important;\r\n  opacity: 1 !important;\r\n}\r\n\r\n@media (max-width: 640px) {\r\n  .tcm-cta-dual {\r\n    padding: 1.25rem;\r\n  }\r\n  .tcm-cta-dual-row {\r\n    grid-template-columns: 1fr;\r\n    gap: 1.1rem;\r\n  }\r\n  .tcm-cta-dual-item--featured {\r\n    order: -1;\r\n  }\r\n  .tcm-cta-dual-btn {\r\n    width: 100%;\r\n    text-align: center;\r\n  }\r\n}\r\n<\/style>\r\n<div class=\"tcm-cta-dual\">\r\n  <p class=\"tcm-cta-dual-heading\">Bank Sign-Up Bonuses Worth Grabbing<\/p>\r\n  <div class=\"tcm-cta-dual-row\">\r\n    <div class=\"tcm-cta-dual-item\">\r\n      <img decoding=\"async\" class=\"tcm-cta-dual-logo\" src=\"https:\/\/thechampagnemile.com.au\/deals\/wp-content\/uploads\/2026\/05\/up-bank-referral-code-logo-4.png\" alt=\"Up Bank\">\r\n      <div class=\"tcm-cta-dual-content\">\r\n        <p class=\"tcm-cta-dual-item-heading\">Get $18 free with Up Bank.<\/p>\r\n        <p class=\"tcm-cta-dual-sub\">No fees, no foreign transaction fees, best-in-class app. Join 1M+ Australians banking smarter.<\/p>\r\n        <a class=\"tcm-cta-dual-btn\" href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/up\" target=\"_blank\" rel=\"nofollow sponsored\" style=\"color:#ffffff !important;\">\r\n          Claim $18 Bonus \u2192\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"tcm-cta-dual-item tcm-cta-dual-item--featured\">\r\n      <span class=\"tcm-cta-dual-badge\">Great Deal<\/span>\r\n      <img decoding=\"async\" class=\"tcm-cta-dual-logo\" src=\"https:\/\/thechampagnemile.com.au\/deals\/wp-content\/uploads\/2026\/05\/ing-referral-code-logo-4.png\" alt=\"ING\">\r\n      <div class=\"tcm-cta-dual-content\">\r\n        <p class=\"tcm-cta-dual-item-heading\">Get $100 when you join ING.<\/p>\r\n        <p class=\"tcm-cta-dual-sub\">Deposit the minimum amount and make eligible card purchases within the required timeframe to unlock the bonus.<\/p>\r\n        <a class=\"tcm-cta-dual-btn\" href=\"https:\/\/thechampagnemile.com.au\/deals\/recommends\/ing\" target=\"_blank\" rel=\"nofollow sponsored\" style=\"color:#ffffff !important;\">\r\n          Claim $100 Bonus \u2192\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"tcm-cta-dual-item\">\r\n      <img decoding=\"async\" class=\"tcm-cta-dual-logo\" src=\"https:\/\/thechampagnemile.com.au\/deals\/wp-content\/uploads\/2026\/04\/ubank-referral-code-logo-4-1200x630-1.png\" alt=\"uBank\">\r\n      <div class=\"tcm-cta-dual-content\">\r\n        <p class=\"tcm-cta-dual-item-heading\">Score $30 when you join uBank.<\/p>\r\n        <p class=\"tcm-cta-dual-sub\">Zero monthly fees and competitive savings rates. Sign up and make 5 purchases to unlock the bonus.<\/p>\r\n        <a class=\"tcm-cta-dual-btn\" href=\"https:\/\/thechampagnemile.com.au\/deals\/ubank-referral-code\/\" target=\"_blank\" rel=\"nofollow sponsored\" style=\"color:#ffffff !important;\">\r\n          Claim $30 Bonus \u2192\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"102808\" class=\"elementor elementor-102808\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-44898adf e-flex e-con-boxed e-con e-parent\" data-id=\"44898adf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65102849 elementor-widget elementor-widget-html\" data-id=\"65102849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<style>\n.tcm-rr-outer {\n  margin: 0 !important;\n  padding: 0 !important;\n  max-width: 860px;\n}\n.tcm-rr-outer * { box-sizing: border-box; }\n\n.tcm-rr-header {\n  margin-bottom: 6px;\n}\n.tcm-rr-title,\nhtml body.wp-theme-rehub-theme .elementor-widget-container h2.tcm-rr-title {\n  font-size: 20px !important;\n  font-weight: 600 !important;\n  color: #0a1f5c !important;\n  letter-spacing: -0.01em !important;\n  line-height: 1.3 !important;\n  margin: 2.25rem 0 0 0 !important;\n  padding-bottom: 0.2rem;\n  background: none !important;\n}\n.tcm-rr-title::after {\n  content: '';\n  display: block;\n  width: 100%;\n  height: 1px;\n  background: linear-gradient(to right, #b8992e, rgba(184,153,46,0.15), transparent);\n  margin-top: 0.5rem;\n}\n.tcm-rr-desc {\n  font-size: 13px;\n  color: #555;\n  line-height: 1.65;\n  margin: 10px 0 16px;\n  max-width: 100%;\n}\n\n.tcm-pricematch-grid {\n  display: grid;\n  grid-template-columns: repeat(auto-fill, minmax(220px, 1fr));\n  gap: 8px;\n  margin-top: 0.85rem;\n}\n@media (max-width: 600px) {\n  .tcm-pricematch-grid { grid-template-columns: minmax(0, 1fr); }\n}\n\n.tcm-country-link {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 6px;\n  background: #f8f9fc;\n  border: 1px solid rgba(10,31,92,0.08);\n  border-radius: 7px;\n  padding: 0.55rem 0.75rem;\n  font-size: 12.5px;\n  font-weight: 600;\n  color: #0a1f5c;\n  text-decoration: none;\n  transition: border-color 0.15s ease, background 0.15s ease;\n}\n.tcm-country-link:hover { border-color: #b8992e; background: #ffffff; }\n.tcm-country-link-label {\n  display: inline-flex;\n  align-items: center;\n  gap: 7px;\n}\n.tcm-country-link-icon {\n  font-size: 13px;\n  color: #b8992e;\n  flex-shrink: 0;\n}\n.tcm-country-link-logo {\n  width: 16px;\n  height: 16px;\n  border-radius: 3px;\n  flex-shrink: 0;\n  object-fit: contain;\n  background: #fff;\n}\n.tcm-pricematch-link .tcm-country-link-label { font-size: 12.5px; }\n<\/style>\n\n<div class=\"tcm-rr-outer\">\n  <div class=\"tcm-rr-header\">\n    <h2 class=\"tcm-rr-title\">More Price Match Guides<\/h2>\n  <\/div>\n  <p class=\"tcm-rr-desc\">We also cover these retailers. See our full <a href=\"https:\/\/thechampagnemile.com.au\/deals\/guides\/\" style=\"color:#0a1f5c !important; font-weight:700; text-decoration:underline;\">price match guides<\/a> hub for every retailer we cover. <a href=\"https:\/\/thechampagnemile.com.au\/deals\/price-match-policies-australia\/\" style=\"color:#0a1f5c !important; font-weight:700; text-decoration:underline;\">Compare other Australian retailers' price-match policies.<\/a><\/p>\n  <div class=\"tcm-pricematch-grid\">\n  <a class=\"tcm-country-link tcm-pricematch-link\" href=\"https:\/\/thechampagnemile.com.au\/deals\/guides\/bws-price-match-guide\/\"><span class=\"tcm-country-link-label\"><img decoding=\"async\" class=\"tcm-country-link-logo\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=bws.com.au&sz=64\" alt=\"\" loading=\"lazy\"><i class=\"ti ti-bottle tcm-country-link-icon\" style=\"display:none\"><\/i>Does BWS Price Match?<\/span><\/a>\n  <a class=\"tcm-country-link tcm-pricematch-link\" href=\"https:\/\/thechampagnemile.com.au\/deals\/guides\/dan-murphys-price-match-guide\/\"><span class=\"tcm-country-link-label\"><img decoding=\"async\" class=\"tcm-country-link-logo\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=danmurphys.com.au&sz=64\" alt=\"\" loading=\"lazy\"><i class=\"ti ti-bottle tcm-country-link-icon\" style=\"display:none\"><\/i>Does Dan Murphy&#x27;s Price Match?<\/span><\/a>\n  <a class=\"tcm-country-link tcm-pricematch-link\" href=\"https:\/\/thechampagnemile.com.au\/deals\/guides\/liquorland-price-match-guide\/\"><span class=\"tcm-country-link-label\"><img decoding=\"async\" class=\"tcm-country-link-logo\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=liquorland.com.au&sz=64\" alt=\"\" loading=\"lazy\"><i class=\"ti ti-bottle tcm-country-link-icon\" style=\"display:none\"><\/i>Does Liquorland Price Match?<\/span><\/a>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-aioseo-faq\" data-schema-only=\"false\"><h3 class=\"aioseo-faq-block-question\">Does Liquorland price match?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p class=\"wp-block-paragraph\">Yes. Liquorland introduced an official Price Match Promise in 2025, as part of Coles Group folding First Choice Liquor Market and Vintage Cellars into the Liquorland brand. It&#8217;s in-store only and matches (rather than beats) a competitor&#8217;s price within the same state and roughly 10km.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aioseo-faq\" data-schema-only=\"false\"><h3 class=\"aioseo-faq-block-question\">Why did I read that Liquorland doesn&#8217;t price match?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p class=\"wp-block-paragraph\">The policy is genuinely new &#8211; launched in 2025. A lot of older content online still reflects the previous state of affairs, before the Price Match Promise existed.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aioseo-faq\" data-schema-only=\"false\"><h3 class=\"aioseo-faq-block-question\">Does Liquorland price match online orders?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p class=\"wp-block-paragraph\">No. The Price Match Promise applies to in-store purchases only. If you want a price match that also covers online orders, Dan Murphy&#8217;s Lowest Liquor Price Guarantee is the better option.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aioseo-faq\" data-schema-only=\"false\"><h3 class=\"aioseo-faq-block-question\">Will Liquorland beat a competitor&#8217;s price, or just match it?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p class=\"wp-block-paragraph\">Just match. Unlike Dan Murphy&#8217;s, which beats a competitor&#8217;s price, Liquorland&#8217;s policy matches the competitor&#8217;s price exactly &#8211; you&#8217;ll pay the same as you would at the competitor, not less.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aioseo-faq\" data-schema-only=\"false\"><h3 class=\"aioseo-faq-block-question\">What happened to First Choice Liquor Market&#8217;s price guarantee?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p class=\"wp-block-paragraph\">First Choice Liquor Market previously had its own price guarantee before Coles Group began rebranding First Choice and Vintage Cellars stores under the Liquorland name in 2025. Liquorland&#8217;s new Price Match Promise effectively replaces it.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aioseo-faq\" data-schema-only=\"false\"><h3 class=\"aioseo-faq-block-question\">What proof do I need to get a Liquorland price match?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p class=\"wp-block-paragraph\">Bring a printed catalogue, a screenshot of the competitor&#8217;s current advertised price, or otherwise show the item, price and stock availability at a competitor within 10km. Staff may verify the price themselves before applying the match.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aioseo-faq\" data-schema-only=\"false\"><h3 class=\"aioseo-faq-block-question\">Does Liquorland price match Dan Murphy&#8217;s?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p class=\"wp-block-paragraph\">In principle yes, provided a Dan Murphy&#8217;s store is within 10km and the item is identical and in stock at the advertised price. The policy doesn&#8217;t name-exclude any specific competitor, but the usual conditions (same state, in-store only, no clearance stock) still apply.<\/p>\n<\/div><\/div>\n\n\n<div id=\"rh-postel-279618693\" class=\"rh-flex-center-align rh-flex-justify-\">\n\t\t<style>\n\t\t\t#rh-postel-279618693 .heart_thumb_wrap .heartplus{\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .price_count{\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 a.admin{\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .admin-name{\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 a.admin img{\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 nav.top_menu > ul > li{\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .admin_meta_el{\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .priced_block .btn_offer_block{\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .wpsm-button.medium{\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .menu-cart-btn{\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .price_count .rh_regular_price{\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .price_count del{\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .rh-header-icon{\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 nav.top_menu > ul > li > a{\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .dl-menuwrapper button svg line{\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .dl-menuwrapper button{\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 nav.top_menu ul.sub-menu > li > a{\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .heads_icon_label{\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .rh_woocartmenu-amount{\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .row_social_inpost span.share-link-image{\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .favour_btn_red .heart_thumb_wrap{\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t}\n\t\t\t#rh-postel-279618693 .favour_in_row{\n\t\t\t\t\n\t\t\t}\n\t\t<\/style>                    <div class=\"author_detail_box clearfix\"><img alt='Michael Coates' src='https:\/\/secure.gravatar.com\/avatar\/256e32f2f5867573891f17366c8dd5f6358af8dff92dc7f5a4b2b53df73e2e5a?s=69&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/256e32f2f5867573891f17366c8dd5f6358af8dff92dc7f5a4b2b53df73e2e5a?s=138&#038;d=mm&#038;r=g 2x' class='avatar avatar-69 photo' height='69' width='69' \/>                <style>\r\n                    .author_detail_box { background-color: #fff; border: 1px solid #ededed; padding: 20px 0px; margin: 5px auto 40px auto; position: relative; min-height: 90px;width: 100%}\r\n                    .author_detail_box a{text-decoration: none;}\r\n                    .archive .author_detail_box { margin: 0 0 10px 0 }\r\n                    .author_detail_box .avatar {width: 71px; position: absolute; left: 20px; top: 15px; }\r\n                    .author_detail_box > div { width: 100%;    padding: 0 20px 0 110px }\r\n                    .author_detail_box div .social_icon { border-bottom: 1px solid #eee; padding-bottom: 15px; margin-bottom: 15px; }\r\n                    .author_detail_box div h4 {margin: 0 0 8px 0;}\r\n                    .author_detail_box div p { font-size: 14px;line-height: 16px; color: #111111; margin: 0 0 10px 0 }\r\n                    .author_detail_box .rh_mycred-users-badges{display: inline-block; margin-right: 5px }\r\n                    .rtl .author_detail_box .avatar { left: inherit; right: 20px }\r\n                    .rtl .author_detail_box > div { padding: 0 110px 0 20px }\r\n                <\/style>\r\n                <div class=\"clearfix\">\r\n                                    \r\n                    <strong class=\"mb10\">\r\n                        <a href=\"https:\/\/thechampagnemile.com.au\/deals\/author\/michael\/\">Michael Coates<\/a>\r\n                                                \r\n                    <\/strong class=\"mb10\">\r\n                    <div class=\"social_icon small_i\">\r\n                        <div class=\"comm_meta_cred\">\r\n                                                                                <\/div>                     \r\n                        <a href=\"https:\/\/thechampagnemile.com.au\/deals\/\" class=\"author-social hm\" rel=\"nofollow\"><i class=\"rhicon rhi-home\"><\/i><\/a>                                                                                                                                                                                                                     <\/div>\r\n                    <p>Michael has been publishing deals and travel content for Australians for more than 10 years and runs the deals section of The Champagne Mile. With a Bachelor of Commerce and a background in commercial law, he reads the fine print so you don&#8217;t have to, from insurance PDSs to promo code terms. Every deal on the site is checked before it goes live and updated when offers change. When he&#8217;s not testing codes, he&#8217;s planning his next overseas trip or out on his dirt bike.<\/p>                    <p>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>","protected":false},"excerpt":{"rendered":"<p>Liquorland introduced an official Price Match Promise in 2025 &#8211; and if you&#8217;ve seen older information saying otherwise, that&#8217;s why: the policy is genuinely new, tied to a major brand shake-up. Coles Group has been folding First Choice Liquor Market and Vintage Cellars into the Liquorland banner, and the Price Match Promise came out of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99484,"parent":96339,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-99486","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Liquorland has launched a real Price Match Promise. Here&#039;s how the new policy actually works, what it excludes, and how it compares to Dan Murphy&#039;s.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"Lb-YNjKnkpLidK0Mw6a1JQ5pvIJpY2aovB5oxBuwgxo\" \/>\n\t<meta name=\"msvalidate.01\" content=\"81ff27c196c04306b8b6d2c52967f5e8\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/thechampagnemile.com.au\/deals\/guides\/liquorland-price-match-guide\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.5\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_AU\" \/>\n\t\t<meta property=\"og:site_name\" content=\"THE CHAMPAGNE MILE\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Liquorland Price Match: How the New Policy Actually Works\" \/>\n\t\t<meta property=\"og:description\" content=\"Liquorland has launched a real Price Match Promise. 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