{"id":99479,"date":"2026-09-01T11:31:35","date_gmt":"2026-09-01T02:01:35","guid":{"rendered":"https:\/\/thechampagnemile.com.au\/deals\/?page_id=99479"},"modified":"2026-09-06T21:04:39","modified_gmt":"2026-09-06T11:34:39","slug":"bws-price-match-guide","status":"publish","type":"page","link":"https:\/\/thechampagnemile.com.au\/deals\/guides\/bws-price-match-guide\/","title":{"rendered":"Does BWS Price Match? The Honest Answer"},"content":{"rendered":"\n

BWS doesn’t have a published, official price match policy. What confuses people is that BWS is constantly referenced in other<\/em> liquor retailers’ policies as a valid competitor – Dan Murphy’s, a sister brand under the same parent company, explicitly lists BWS as one of the retailers it will match and beat. So BWS shows up in the price match conversation regularly, just never as the one offering the match.<\/p>\n\n\n\n

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  • Official price match policy<\/strong>: No – none published or confirmed<\/li>\n\n\n\n
  • In-store discretion<\/strong>: Possible, store-by-store, not guaranteed<\/li>\n\n\n\n
  • Best alternative<\/strong>: Dan Murphy’s – explicitly matches BWS prices, same parent company<\/li>\n\n\n\n
  • Loyalty program<\/strong>: Everyday Rewards – 1 point\/$1, $10 off at 2,000 points, or convert to Qantas Points<\/li>\n\n\n\n
  • Key takeaway<\/strong>: Don’t expect a BWS match – take the comparison to Dan Murphy’s, or use the BWS app’s own deals instead<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n

    Why BWS Doesn’t Price Match<\/h2>\n\n\n\n

    BWS and Dan Murphy’s are both owned by Endeavour Group, but the two brands are positioned quite differently. BWS as the convenient neighbourhood bottle shop with 1,455+ stores nationally. Dan Murphy’s is a destination big-box liquor warehouse built around low prices. That positioning is almost certainly why Dan Murphy’s carries the price match guarantee and BWS doesn’t: the two brands aren’t meant to compete with each other on the same value proposition within the same company.<\/p>\n\n\n\t\t

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